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Premier Swedish brands Fjällräven and Acne Studios have joined forces for the very first time for an exclusive capsule collection, which centers on Acne Studios reinterpreting Fjällräven classics.
Introducing the #AcneStudiosFjallraven campaign, featuring @Xiuhtezcatl captured in Stockholm by Viviane Sassen. For this unisex collection new details are added to a fresh edit of Fjällräven classic designs. Their technical materials have been used in playful ways and functionality is invited into the world of #AcneStudios. Launching 6 September in Acne Studios stores and on acnestudios.com.
Encompassing various outerwear styles like anoraks, parkas and down jackets, in addition to trousers, tees, caps, Fjällräven’s signature Kånken backpacks and more, the collab also pays homage to their home country, as Sweden’s flag is featured prominently throughout the line. Additionally, Acne Studios has implemented key details to the range like fur trims and reflective patches to the down jackets, an extended blush-pink panel to the hem of a blue parka, as well as enlarging pockets.
Furthermore, Fjällräven’s outdoor heritage is celebrated with T-shirts detailed with images of hiking scenes, while trousers with zip-off legs are also treated in a vibrant all-over camouflage motif.
The Kånken backpacks, which celebrates its 40th anniversary this year, is also introduced in three styles. One includes an update to the classic backpack, the other can be transformed into a messenger bag, and finally a mini clutch bag, all of which boast a slew of internal pockets.
Lastly, the collection is capped off with vivid outdoor caps and a camouflage sleeping bag, while throughout, the brands switched fonts to create a new collaborative branding, as a gesture of appreciation between one Swedish brand to another.
The entire collection launches on September 6 at only a few locations worldwide, including Fjällräven’s stores in New York City, Amsterdam, Oslo, Hong Kong, Toronto and Fjällräven’s website.
Up next, Acne Studios unveils its full FW18 sneaker lineup.