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Under Armour Ups Its Lifestyle Footwear Game With the Forge 96


Ever since Under Armour announced that A$AP Rocky was signing with the brand in a bid to elevate its lifestyle-focused products, sneakerheads have been waiting for the duo’s big splash.

While Rocky’s own signature sneaker has been repeatedly teased in recent months, a different sneaker entirely could be the one that changes the game for the Baltimore sportswear brand: the Forge 96.

Unveiled on Instagram, the Forge 96 looks to be a perfectly on-trend chunky dad-shoe.

No concrete release information exists at the time of writing, but reports suggest the Forge 96 will be out in August.

Check out some of the Instagram posts above and below and leave your thoughts on the sneakers in the comments.

Forge ‘96. . . . #WDYWT #KOTD #TodaysKicks #SoleToday #Style #Streetwear #UnderArmour #UASportstyle #Forge96 #Fashion #Shoes #Sneakers #SoleCollector #SneakerNews #NiceKicks #KicksOnFire #Complex #Hypebeast #Weartesters @underarmour @uasportstyle

A post shared by Patrick T. Dougherty (@pdocknows) on Jun 15, 2018 at 9:00am PDT

Fully embracing Dad life. . . . . #WDYWT #KOTD #TodaysKicks #SoleToday #Style #Streetwear #UnderArmour #UASportstyle #Forge96 #Supreme #SupremeNewYork #Fashion #Shoes #Sneakers #SoleCollector #SneakerNews #NiceKicks #Sneakerhead #KicksOnFire #Complex #Hypebeast #Kickstagram #Weartesters @underarmour @uasportstyle

A post shared by Patrick T. Dougherty (@pdocknows) on Jun 14, 2018 at 4:31pm PDT

Put that on my last name. . . . . #WDYWT #KOTD #TodaysKicks #SoleToday #Style #Streetwear #UnderArmour #UASportstyle #Forge96 #Denim #MNML #MNMLMovement #Fashion #Shoes #Sneakers #SoleCollector #SneakerNews #NiceKicks #Sneakerhead #KicksOnFire #Complex #Hypebeast #Kickstagram #Weartesters @underarmour @uasportstyle @mnml.la

A post shared by Patrick T. Dougherty (@pdocknows) on Jun 22, 2018 at 9:00am PDT

BIG DAD VIBES. . . . . #WDYWT #KOTD #TodaysKicks #SoleToday #Style #Streetwear #UnderArmour #UASportstyle #Fashion #Shoes #Sneakers #SoleCollector #SneakerNews #NiceKicks #Sneakerhead #KicksOnFire #Complex #Hypebeast #Kickstagram @underarmour @uasportstyle

A post shared by Patrick T. Dougherty (@pdocknows) on May 24, 2018 at 9:00am PDT

under armour : forge 96

A post shared by katie lau (@katiealau) on Jul 26, 2018 at 1:22pm PDT

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.



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