Vans Debuts Exclusive Vincent van Gogh Capsule Collection

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Brand: Vans x Van Gogh Museum

Season: Summer 2018

Key Pieces: Classic Slip-On, Authentic and Old Skool silhouettes, along with the bomber, hoodies and tees detailed with Vincent van Gogh’s infamous paintings.

Editor’s Notes: Vincent van Gogh is arguably one of the most famous and influential post-impressionist painters in the history of western art, and to celebrate the iconic artist, Vans and the Van Gogh Museum have teamed up to present an artfully designed collection utilizing Van Gogh masterpieces across iconic Vans Classics and apparel.

Choosing four of Van Gogh’s main bodies of work such as Skull, Almond Blossom, Sunflowers and Van Gogh’s self-portrait, the studies come to life across the vamps of the featured footwear silhouettes, tees, hoodies, backpack and hat, along with Van Gogh’s human skull placed across each model with subtle details of the artist’s handwriting and brush strokes hidden in a reimagined checkerboard print.

Additionally, an ode to Van Gogh’s drawing titled Old Vineyard with Peasant Woman is printed across the Old Skool and a special Classic Slip-On that features excerpts from handwritten letters from Vincent to his brother, Theo.

Furthermore, each model from the footwear collection is finished with custom footbed art along with the Van Gogh Museum and Vans logo lock-up, in addition to including a special hangtag that highlight historical facts behind each piece of Vincent Van Gogh’s art.

The entire collection will be available for purchase at the Van Gogh Museum in Amsterdam and online, as well as select Vans retailers starting August 3.


In related news, Vans keeps killing it as sales continue to rise.

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