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Nike is relaunching its Air Max Deluxe silhouette this year and has given us insight into what went into designing the futuristic runner. The sneaker, which first made its appearance in 1999, came out during a time when rave culture was at its height in Europe and the U.K.
Reflective apparel and wild prints were the outfit of choice for ravers across the continent and quickly became the inspiration behind the Nike Air Max Deluxe OG’s design.
“The Air Max Deluxe is representative of what Nike is and was, back when it released in 1999,” said Dominique Debnam, Nike Sportswear Product Line Manager. “It pushed the edges, it was in your face, and it was avant-garde.”
Its upper is where the Air Max Deluxe shone, as it shared its full-length Max Air sole unit with the Air Max 97 and 98. When the Deluxe came out, it was one of the first times Nike had used an all-over digital print on neoprene.
Its heel featured the same molding technique used on 1997’s Air Foamposite, while increased reflectivity and wide stitching on the upper completed the look.
The Nike Air Max Deluxe will release in OG colorways before coming out in seasonal and ’90s-inspired colorways.
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