‘The Dropcast’ Talks About Streetwear’s Move to Major Sports Leagues

In today’s episode of The Dropcast, Jeff Carvalho, Jian DeLeon, Noah Thomas, and Chris Danforth tackle the question of the week: How long until we see a streetwear brand sponsor a major sports team? The writing’s on the wall already: Angelique Gerber rocked adidas x Palace and won Wimbledon, France won the World Cup and one of its star players, Kylian Mbappe, already rocked Virgil Abloh’s Off-White x Nike boots during his time at Paris Saint-Germain. Are we really that far off from seeing deals like Thom Browne sponsoring FC Barcelona and the Cleveland Cavaliers play out with streetwear brands?

Of course, like every week, savvy listeners who call in on the Dropcast Hotline (833-HIGHSNOB) weigh in with their own hot takes—and we’re very surprised at what they have to say. Meanwhile, we also rate and review the latest drops and collections, from J.W. Anderson’s toy-inspired Converse collaboration to Dries Van Noten’s latest collection of marble-printed parkas, utilizing a process previously reserved for textiles.

Here are the relevant links:

Cristiano Ronaldo Signs $140 Million Deal to Play for Juventus

Juventus Sells Over $60m Worth of Ronaldo Jerseys in 24 Hours

Ju Working on Projects & Nike Team Up on “Game Worn” Collection

J.W. Anderson’s Converse Chuck 70 “Toy” Sneakers are out

Dries Van Noten Debuts Limited Edition Marble Print Raincoats

Gucci & Dapper Dan Launch Extensive Collaborative Collection

Some Ware’s Latest Trippy Summer Pieces Drop Today

Also, make sure to check out our previous podcast episode on New York Fashion Week: Men’s.

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