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For The Memory of a Lifetime SS18 References Google Street View


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Brand: For The Memory of A Lifetime

Season: SS18

Key Pieces: This collection was all about the full covered legging and pants, in particular the neon pink fishnets with artfully distressed patches to reveal another, more traditional layer of fishnet material underneath.

Release Date: Available now.

Buy: For The Memory of A Lifetime, price and availability on request.

Editor’s Notes: Banality has been a popular theme for recent fashion campaigns. As designs lean into the extreme, backdrops become more mundane for contrast.

Photographer Jordan Hemingway has taken this idea to another level for the SS18 lookbook from Italian designer Gio Forbice’s label, The Memory of a Lifetime. Forbice made a name for himself in the fashion world with his cryptic Darkdron brand from 2016, and he appears to have held on to the mystique for his latest venture.

The grainy, lo-fi shots (featuring Hood By Air founder and Helmut Lang guest designer Shayne Oliver), resemble something that could be found with Google Street View, underpinning elements of voyeurism and surveillance while showcasing the designs with surreal scenarios and glitchy tech malfunctions.

In other style news, Thom Browne has announced a partnership with FC Barcelona.



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