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Brand: Chinatown Market x Smiley
Season: Spring/Summer 2018
Key Pieces: The yellow side-bag is a collaboration must cop, with the blue “point and shoot” tee and black print hoodie arriving in joint second.
Release Date: July 18
Buy: Chinatown Market
Editor’s Notes: After releasing a basketball last month, Chinatown Market has unveiled its first full drop from its collaboration with heritage brand, Smiley (who’ve owned the official smiley license for over 40 years). As expected, the iconic smiley face imagery takes center place in the drop, adorning tees, hoodies, a side-bag, and the aforementioned basketball.
The smiley face doesn’t just appear on apparel either, as you browse through the lookbook you’ll notice a custom made smiley basketball hoop, designed Victor Soloman, who created “Literally Balling” — a series of backboards that were covered in jewels.
This drop is the first of multiple Chinatown Market x Smiley releases, with a “hard goods” and unannounced three-way collaborations coming later this summer.
Chinatown Market x Smiley’s collaboration drops today at 12pm PST, with prices ranging from $40 to $80.
Let us know if you plan to cop in the comments below.
Next, Lazy Oaf launches fast-food inspired Fall 2018 capsule.