SSUR Debuts Hip-Hop & Skate-Inspired Summer Collection

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Brand: SSUR

Season: Summer 2018

Key Pieces: French terry cutoff suits and the graphic-printed tees are notable standouts.

Editor’s Notes: Ruslan Karablin’s label SSUR, derived from the flipped acronym of “RUSS,” a tribute to founder Karablin’s Russian heritage, continues to deliver more streetwear offerings with updated designs that continue to be influenced by established art and cultural icons.

This new summer 2018 collection infuses elements of ’90s skate and early hip-hop with messages of universal mathematics and the embodiment of constant elevation. With the range encompassing inside out looped french terry cutoff suits, water shorts, fleece, graphic tees, hats and more, all are proudly made in the USA and Ukraine.

Prices range from $32 USD to $120 USD, and you can purchase the entire collection exclusively on SSUR’s online store and SSUR Los Angeles.


In other style news, Lazy Oaf launches a fast food-inspired Fall 2018 capsule.

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