Ahead of the release of Vetements‘ new Reebok collaboration, this week we get a look at a wild offering from the Demna Gvasalia-founded label. Japanese singer/actor Hiroomi Tosaka has taken to Instagram to show off Vetements’ mind-bending AR hoodie.
In the clip, we see the AR graphics mimicking the movements of Tosaka and the sweatshirt, with the centerpiece rotating counterclockwise. Per Hiroomi’s hashtags, the piece is a part of something Vetements has cooked up for 2019.
@vetements_official This is the future. #VETEMENTS #2019 #pfw
For now, this is all we have on the insane Vetements AR creation, but be sure to hit the comment section to leave us your thoughts. Will AR play a pivotal role in the future of fashion?
Next up, take a look at the brand’s graphic-heavy FW18 T-shirts.