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French sunglass brand Vuarnet is gearing up for the opening of its first boutique in the U.S. Located in New York’s Nolita, the 1,000-square-foot space will be open to the public as of July 14, in conjunction with Bastille Day.
“The opening of our flagship store in NY is a major step for Vuarnet and we are very positive about what the future holds for our brand in the US market,” says Lionel Giraud, CEO of Vuarnet. “We selected Bastille Day, French National Day, for the opening as it is always a day of great celebration in France and we wanted to share that passion and enthusiasm stateside.”
The flagship boasts floor-to-ceiling windows, in addition to a blend of wood and stone, while an oversized, neon Vuarnet logo then points to the brand’s 80s cult status. The full range of Vuarnet sunglasses will be offered, alongside accessories and seasonal apparel. New categories will also be introduced to the U.S. market.
Vuarnet NY’s opening week (July 14) will feature store exclusives, giveaways, and artist collaborations, including limited edition Glacier sunglasses designed in partnership with Vashtie Kola, who is performing at a private in-store event that Friday night.
Vuarnet New York
39 Spring St. (between Mott and Mulberry)
In other news, Supreme hits the water with its SS18 kayak in new video.
Water Lots 📹 @seanvegezzi. Music by @screentones