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Here’s How to Cop Noon Goons’ Minimalist “Icon” Capsule


Following an exclusive collection with MR PORTER last year, plus a capsule for Dover Street Market, Los Angeles label Noon Goons has dropped its latest capsule on SSENSE, featuring minimalist T-shirts, sweaters, and pants.

Influenced by Southern California’s surf, skate, and punk rock scenes, Noon Goons apparel is designed in LA and speaks for young rebellion and counterculture.

In typical laid-back SoCal style, the “Icon” capsule consists of understated basics in neutral tones. Tees and oversized sweaters feature the Noon Goons logo embroidered on the chest plus bold contrast stitching throughout, while the fleece drawstring lounge pants are perfect for lazy afternoons channeling chilled west coast vibes.

The collection ranges in price from $60 to $190, with the six pieces available exclusively at SSENSE. Click on the links below to finally act on that perfect minimalist wardrobe you’ve been planning.

For more shopping inspiration, check out our picks of the SSENSE summer sale.

Our designated shopping section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.



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