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MR PORTER Set to Launch Exclusive ‘Vive La France’ Capsule Collection


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Online retailer MR PORTER will soon have you uttering “Je t’aime” with the launch of its French-inspired capsule collection, ‘Vive La France,’ this June.

In partnership with 14 casualwear brands, the campaign and collection will draw inspiration from four distinct French themes – Savoir-Faire, Parisian Street, Nouvelle Vague and Bleu de Travail – asking participating labels to design and debut their own interpretations.

The resulting 147 products will range from apparel to footwear and accessories. Above all, the collection aims to “offer a deeply established set of French brands, from the larger global-driven brands to the small manufacturers focused on hand-craftsmanship,” says buying director at MR PORTER, Fiona Firth.

14 brands. One collection. 🇫🇷#MRPORTERxViveLaFrance launches June 20. Head to the link in bio. to find out as soon as it drops. – In collaboration with: @amiparis, @armorluxofficiel, @arpenteur, @bleudechauffe, @debonnefacture, @hartford, @holiday_boileau, @husbandsparis, @jmwestonofficial, @lacoste, @lemontstmichel, @kitsune, @maisonlabiche and @officinegenerale.

A post shared by MR PORTER (@mrporterlive) on Jun 10, 2018 at 11:29pm PDT

Among those included are four newcomer labels Maison Labiche, De Bonne Facture, Husbands and Le Mont Saint Michel, alongside AMI, Officine Generale, Hartford, Maison Kitsuné, Holiday Boileau, Arpenteur, J.M. Weston, Lacoste, Armor Lux, and Bleu De Chauffe.

The full ‘Vive La France’ collection will be available to purchase on site June 20 and will range from £30 – £2,380 (approximately $40 – $3,186).

For more details, visit MR PORTER below.

SHOP HERE

In other style news, Paria Farzaneh celebrates the Iranian new year for SS19.



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