sacai & ‘The New York Times’ Are All About the “Truth” in New Campaign

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Japanese imprint sacai explored truth, togetherness, and UGGs for FW18, and particularly captured the spotlight during Paris Fashion Week in January with their The New York Times merch.

Truth. It's more important now than ever. sacai x The New York Times “Truth” T-shirt and hoodie for men and women will pre-launch on June 15th at Saks Fifth Avenue @saks in New York. They will be available at other sacai stores and retailers after June 23rd. @nytimes #sacai #sacaiofficial

A post shared by sacaiofficial (@sacaiofficial) on Jun 14, 2018 at 5:38am PDT

Chitose Abe of sacai explored the notion of truth, perception and the primacy of authenticity in the aforementioned collection, as this collaborative campaign places an emphasis on the “truth,” and champions the role of independent journalism in holding power accountable to the facts.

Composed of a limited edition T-shirt and hoodie in classic black and white, incorporating The New York Times “Truth” campaign for men and women, the collection pre-launches through Saks Fifth Avenue in New York today. Prices range from $300 USD to $420 USD.


Furthermore, the Saks Fifth Avenue Flagship in New York City will dedicate five windows to the Sacai x New York Times “Truth” collection, as the windows will be on view until Tuesday, July 24.

Up next, peep the latest street style From Pitti Uomo 94.

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