Roberto Cavalli Puts Glitz and Glam on the Runway at Pitti Uomo 94

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Italian luxury label Roberto Cavalli, now headed up by Paul Surridge, specializes in the sort of loud, brash menswear that the country is so fond of. Cavalli’s customers are casino-dwelling, yacht-owning types with year-long suntans and a penchant for animal prints and exotic leathers.

Enlisted to show SS19 in Florence as one of Pitti Uomo’s revolving lineup of guest designers, the house chose a historic monastery as its show location, with the usual editors and buyers sitting side-by-side with the likes of Luka Sabbat and, bizarrely, Apple CEO Tim Cook.

But what of the clothes? Well, Cavalli’s bad boys had plenty of animal prints to choose from: orange zebra stripes were slashed across jeans, python patterns were given blurry, pixellated treatments, and snakes made an appearance in the form of handy sidebags.

Elsewhere, Surridge brought the nostalgia with some Casio-inspired digital watch patterns, and loose, oversized knits, presumably for throwing on when the temperatures dip at Saint-Tropez.

The best bit? The tongue-in-cheek juxtaposition of the show’s sanguine location (not to mention the virginal, all-white opening looks) with the swaggering, turbo-charged masculinity that Roberto Cavalli put on the runway.

In other style news, peep the snakeskin prints from our recent LFWM street style drop. 

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