Helena Deland has the kind of voice that eases you in with a soft and delicate approach, but gradually builds up until it overpowers the senses and leaves listeners in a trance. The Montréal-based artist describes her spellbinding sound as “sincere pop,” creating music that reveals the raw and unapologetically dark side of femininity as it slowly pours out of the speakers like words spilling on the page of a handwritten letter. If Deland had been born a few decades earlier, there’s no doubt that she might have been tapped for a cameo in Buffy The Vampire Slayer to perform at The Bronze.
Today, we’re exclusively premiering the music video for “Take It All,” an emotionally gripping track off the second volume of her ongoing From the Series Of Songs Altogether Unaccompanied series. The moody song is about the experience of being misled by a romantic interest and the lingering feelings of denial and humiliation when preconceived expectations fall short. In an email, Deland further elaborated on the concept for the gorgeous visual which was directed by Mégane Voghell.
“Mégane was given carte blanche for this video, which I’m extremely happy with,” she stated. “The imagery is both very strong and very open, allowing diverse and personal interpretations. To me, it really translates an eerie and overall sad concept of togetherness. I can’t help but associate the memory foam with mental space: my character is performing a ritual on a physically present but emotionally absent lover, dealing with the intensity of it by herself.”
Deland is expected to release another EP soon. In the meantime, fully digest her latest offering below.
For more of our premieres, listen to rising R&B singer Ojerime’s latest single right here.