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PUMA has tapped Moscow-based fashion brand Outlaw to re-introduce the Trailfox sneaker, a competitive trail runner with an aggressive performance design.
Now the Trailfox takes on a different aesthetic, adopting colorways inspired by Russia, and arriving as a lifestyle-oriented takedown of the original shoe. Shot in South Africa, the imagery above shows two colorways of the Trailfox, with traditional Russian art embroidered on the lateral side, plus padded panels on the medial side. The upper rests on a heavily treaded hiking sole, while two colorways of the sneaker have been shown thus far.
Outlaw was founded in 2014 by designer duo Maxim Bashkaev and Dilyara Minrakhmanova, with the aim of fusing distinctive Russian design elements with the worlds of streetwear and luxury.
Bashkaev explained to Highsnobiety, “We inplemented a flower print from the classic illustrations of famous 19th-century Russian painter Bilibin, who developed a neo-folk painting style in his illustrations.” Continuing, Bashkaev revealed “We actually designed the shoe from scratch, starting with just the sole. Now, it’s hard to differentiatte between the lifestyle aspects and the trail aspects. Later this July, we want to climb volcanos in the uninhabited peninsula of Kamchatka wearing our Trailfox shoes.
Watch for the debut Outlaw Moscow x PUMA collection to debut in July. Stay posted for release information as it arrives.
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