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Brand of the Week: Jay-Z-Approved Ovadia & Sons


Each week, we take some time to highlight one of our favorite brands. After featuring store-turned-brand Union LA last week, we’ve decided to shine a light on NYC-based brand Ovadia & Sons.

Ovadia & Sons was founded in 2011 by twin brothers Shimon and Ariel Ovadia, who moved from Jerusalem to New York City in the early ’80s. In a melting pot such as NYC, the brothers grew up appreciating everything from hip-hop and rock and roll to sports and graffiti. Sharing a love for fashion, the Ovadias decided to launch their own clothing brand, paying homage to their father.

Resort wrapped. Spring 19 on deck #OvadiaAndSons

A post shared by OVADIA & SONS (@ovadiaandsons) on May 17, 2018 at 10:06am PDT

The brand effortlessly combines streetwear and designer fashion, encompassing the brothers’ keen eye for design and street-savviness. Over the years, the brand started to get the attention of celebrities, especially NBA players such as Chris Paul, J.R. Smith, and Kevin Durant, former NFL star Victor Cruz, and rappers and producers such as Metro Boomin, 21 Savage, Big Sean, Future, Migos, and more.

In particular, Jay-Z seems to love the brand and can be spotted wearing a lot of the brothers’ garments, including a custom-made version of the Ovadia & Sons x Levi’s Authorized Vintage denim jacket, which, instead of the brand’s logo, has his last name, Carter, embroidered on the front.

Jay-Z last night in Brooklyn on the 4:44 tour giving you a first look at the OVADIA & SONS x Levi’s Authorized Vintage collab dropping this January. The vintage sherpa lined trucker jacket was repaired and patched with vintage Levi’s jeans. 📸: @sbrown_ #OvadiaAndSons #Levis #JayZ #444tour #VictorCruz #Brooklyn

A post shared by OVADIA & SONS (@ovadiaandsons) on Nov 27, 2017 at 10:34am PST

For all of those wanting to channel their inner Shawn Carter, we’ve rounded a few of our favorite pieces available to buy right now. Our selection includes killer pieces such as an all-red tracksuit, a varsity ball jacket, and a summer-ready floral shirt. What’s even better, these have been worn by some of our favorite rappers, including Kendrick Lamar, Gucci Mane, 21 Savage, Fabolous, and, of course, Hov.

Discover our selection below and click the links to shop.

Gucci Mane in the Future Track Suit #OvadiaAndSons

A post shared by OVADIA & SONS (@ovadiaandsons) on May 22, 2018 at 9:14am PDT

Jay Z in the silk Varsity Ball Jacket on stage with Beyonce at Coachella #OvadiaAndSons #Coachella2018

A post shared by OVADIA & SONS (@ovadiaandsons) on Apr 15, 2018 at 9:42am PDT

#JayZ kicking off the #444tour in the OS-1 Reversible Velvet Bomber #ovadiaandsons

A post shared by OVADIA & SONS (@ovadiaandsons) on Oct 30, 2017 at 8:05am PDT

@kendricklamar Performs at the #hellowfestival in #ovadiaandsons S18 purple/gold track pant. 🥋🎆

A post shared by OVADIA & SONS (@ovadiaandsons) on Aug 29, 2017 at 11:50am PDT

@21savage attends the Fall 2018 Runway at Irving Plaza. Wearing the Star Ball Jacket and Checkered hoodie from the Spring collection. #OvadiaAndSons

A post shared by OVADIA & SONS (@ovadiaandsons) on Feb 8, 2018 at 12:04pm PST

@offsetyrn in the Travis Hoody #OvadiaAndSons

A post shared by OVADIA & SONS (@ovadiaandsons) on Dec 13, 2017 at 2:19pm PST

@lilyachty ⛵️ wears F17 camp shirt in gold plaid for @schonmagazine styled by @_torresf #ovadiaandsons

A post shared by OVADIA & SONS (@ovadiaandsons) on Oct 3, 2017 at 10:07am PDT

@myfabolouslife in the Beach Bouquet Shirt and the future track pant #OvadiaAndSons

A post shared by OVADIA & SONS (@ovadiaandsons) on May 24, 2018 at 7:26am PDT

Will you be copping? Let us know in the comments.

Now, check out why this reissue of Polo’s iconic CP-93 collection is worth copping.

Our designated shopping section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.



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