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After launching a cheeky dating campaign for its Pre-Fall 2018 collection, Helmut Lang now reveals its latest offerings and campaign with the “Global Taxi” project.
Tokyo taxi drivers for Helmut Lang by Kenta Nakamura The global taxi capsule is available now at WWW.HELMUTLANG.COM
Following up on last year’s successful NYC taxi-themed capsule, this new series now extends to four other cities with Hong Kong, London, Paris and Tokyo.
With the range comprised of hooded sweatshirts, along with short and long-sleeve T-shirts, the limited edition line is punctuated with the taxi logo reimagined for each city respectively. In addition, the editorial campaign showcases the photographers’ capturing the vibrant role that taxis and its drivers play in the culture of each city.
Hong Kong taxi drivers for Helmut Lang by @alexleese The global taxi capsule is available now at WWW.HELMUTLANG.COM
Prices for the collection range from $175 USD to $225 USD, and you can pre-order it today at Helmut Lang’s official website, along with a re-release of last year’s New York Taxi collection. Availability at Helmut Lang retailers will be offered soon.
For more shopping, here’s everything you need from the OFF-WHITE x Byredo collab.