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American Apparel Debuts “They O.K.” Pride Month Collection


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In celebration of Pride Month in June, American Apparel returns with a new collection called “They O.K.” The capsule is a play on the LA-based brand’s “Gay O.K.” T-shirts that were made popular well before same sex marriage was legalized.

The assortment in turn consists of two unisex tees, as well as a tote, featuring such slogans as “Still here. Still queer.” and “They O.K.: All Pronouns Welcome,” commemorating “all pronouns in the gender spectrum.”

For the official lookbook, American Apparel held a casting call for all members of the LGBTQ+ community.

Hit up American Apparel for the brand’s 2018 “They O.K.” Pride Month release.

For more, be sure to check out American Apparel’s SS18 Loop Terry collection.



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