In October last year, Virgil Abloh presented a lecture at Harvard’s Graduate School of Design. During which, the OFF-WHITE founder spoke on famous “cheat codes,” he wished he received whilst studying and reflected on his early career in architecture and engineering.
Key takeaways from the talk included how he created his own “personal design language,” by way of his standard quotation marks in addition to previews of his IKEA collaboration.
Following on, the Louis Vuitton menswear designer is set to release a print version of his talk as part of Harvard’s “The Incidents” series. The book, called “Insert Complicated Title Here,” will be formally presented at the ongoing Venice Biennale with a “live print” launch planned at Grafiche Veneziane.
Once there, readers will be able to purchase a unique print cover book for $14. For more details, check out Abloh’s Instagram post below.
**initial release of a book titled “Insert Complicated Title Here” from my lecture at @harvardgsd introduction c/o @oooooana at the architecture Venice biennale tomorrow. location details above. available at link in bio. brief: “What’s my DNA?” Virgil Abloh asks to an overflowing auditorium at the Harvard University Graduate School of Design. Abloh goes on to provide his audience with a “cheat code”—advice he wishes he had received as a student. He then unpacks a series of “shortcuts” for cultivating a “personal design language.” Trained as an architect and engineer, Abloh has translated the tools and techniques of his student days into the world of fashion, product design, and music. His label, Off-White, works in seeming contradictions, marrying streetwear with couture, collaborating with brands like Nike, Ikea, and the Red Cross; musicians like Lil Uzi Vert and ideas based on texts from the likes of Rem Koolhaas. Impervious to hurdles (“They literally don’t exist.”), Abloh takes us behind the scenes of his design process, sharing the essentials of editing, problem-solving, and storytelling. He paints a picture of his DNA, and then flips the question: What’s your DNA? “Insert Complicated Title Here” is the sixth title in the book series The Incidents based on uncommon events at the Harvard University Graduate School of Design from 1936 to tomorrow. Copublished by the Harvard University Graduate School of Design and Sternberg Press. Series design by Åbäke Softcover, 96 pages, 13.5 x 21 cm, $14.00 ISBN 978-3-956793-81-3 forthcoming May 2018.
In related news, Abloh recently gifted custom Nike x OFF-WHITE soccer jerseys to his old high school.