Music video streaming platform Vevo will be terminating its mobile apps and consumer website in the coming weeks, focusing more resources on its partnership with YouTube instead.

Announced via the company’s blog, Vevo said that it will “phase out elements” of its owned and operated platforms, which are primarily mobile apps and apps for streaming media boxes like Roku and Apple TV, while the company will still continue its artist-development promotion programs, dscvr and LIFT, with original content highlighting emerging artists.

Additionally, the announcement notes that the company will “remain focused on engaging the biggest audiences and pursuing growth opportunities,” and current Vevo users will have the option to move any Vevo-hosted playlists over to YouTube.

Furthermore, this news should come as little surprise, following the departure of Vevo CTO Alex Nunes this spring, and significant layoffs of the company’s product and engineering team, Variety points out.

In other music news, Kanye West spent $85,000 USD to change Pusha T’s ‘DAYTONA’ album cover.



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