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Highsnobiety comes to Los Angeles on June 2 and 3, partnering once again with Barneys on [email protected] — the second iteration of the immersive shopping experience that took place for the first time last October in New York City.
Following the success of the previous two-day event, thedrop returns with over 90 brands, more than 20 exclusive capsule collections, experiential installations, appearances from the biggest names in fashion, and a music performance live from Barneys New York’s Beverly Hills flagship.
Come through Barneys Beverly Hills June 2-3 for #thedropLA 🌴 artwork: @drewtetz music: @willscore #HSxBNY
Over the weekend, visitors will be able to cop exclusive pieces from today’s hottest brands including Prada, Heron Preston, FEAR OF GOD, Moschino, Palm Angels, Versace, Rick Owens, FILA, Greg Lauren, A-COLD-WALL*, TAKAHIROMIYASHITA TheSoloist, Ksubi, Advisory Board Crystals, and many, many more. For anyone that can’t make it down, further online exclusives will be available at barneys.com. Check the galleries on the page for a sneak peek at the items that will be on offer.
Equally as exciting as the product offering, the special guest lineup features fashion’s most talked about movers and shakers. FEAR OF GOD’s Jerry Lorenzo, Heron Preston, Moschino’s Jeremy Scott, Greg Lauren, John Elliott, Buscemi’s Jon Buscemi, Francesco Ragazzi of Palm Angels, and Guillermo Andrade of 424, among others, will make personal appearances. While Heron Preston, Simi & Haze, Siobhan Bell, and Mathematics will soundtrack the weekend with music sets.
For the very first time at [email protected], immersive spaces will allow guests to experience designer brands and the world of fashion like never before. These experiential installations include a Prada Pachinko Parlor, FEAR OF GOD installation, Heron Preston NASA-inspired environment, “Sliced by FILA” pizzeria, Birkenstock Park serving Moon Juice refreshments, Everytown raffle installation featuring Balenciaga (with all proceeds going to Everytown for Gun Safety), and Gucci roller rink with roller performances and skate rentals for guests.
If that sounds a lot, that’s just a preview of everything going down at [email protected] on June 2 and 3 in Beverly Hills. For more details check out the link below and keep up to date with all the latest announcements by following Highsnobiety and Barneys New York on Instagram.