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G-Star RAW continues to eliminate waste by producing high quality denim out of old, recycled G-Star jeans, thus presenting sustainable Renewed Denim.

The brand in turn insists that all jeans deserve more than just one life, the reason behind the Renewed Denim initiative which launched back in 2012. Now, the 2.0 version is highlighted by improved aesthetics and technical limitations from earlier days.

G-Star RAWS’s Renewed Denim 2.0 is made with upcycled yarns from recycled G-Star jeans. Upon being collected, sorted, and shredded to create a new fiber and yarns, the denim is blended with the perfect amount of organic cotton to ensure maximum fabric quality, versatility, and additional cyclability. Rivets have in turn been eliminated, and zippers are replaced with eco-finish metal buttons.

Featuring the Arc 3D tapered jean for men and the Midge High Boyfriend for women, G-Star RAWS’s latest Renewed Denim collection is available now in-store and online.

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In other style news, here’s how to cop Sean Wotherspoon’s GUESS “Farmer’s Market” collection.

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