ADER Error’s SS18 Campaign Takes the Selfie to Extremes

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Brand: ADER Error

Season: SS18

Key Pieces: The collegiate-style sweaters with extra thick sleeves are a contemporary spin on a menswear staple.

Release date: Available now

Buy: ADER Error

Editor’s Notes: Korean label ADER Error have been going from strength-to-strength recently. The recent collaboration with Maison Kitsuné showed how the brand can adapt their strong aesthetic to a more vintage style, and this new collection follows suit with wide-legged denim, loose tees and blazers. The selfie theme is also a tongue-in-cheek riff of the the intersection between fashion and social media, and how ridiculous it can make us look at times.

In other style news, Helmut Lang just dropped a new campaign that doubles up a dating service.

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