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Helmut Lang Launches Pre-Fall 2018 With Cheeky Dating Campaign


After tapping artist Carrie Mae Weems for a special series capsule, Helmut Lang now unveils its Pre-Fall 2018 campaign utilizing a ’90s dating show aesthetic.

Helmut Lang Pre-Fall 2018 Email [email protected] to connect with Hugo.

A post shared by HELMUT LANG (@helmutlang) on May 16, 2018 at 7:02am PDT

In a series of posts on Instagram, the renowned fashion imprint has revealed some of its forthcoming offerings by portraying them in a personal dating ad layout, featuring some of New York’s singles ranging from all ages, ethnicities, and gender. As you can see in the imagery above and below, each profile features a short description about each person and exactly what they’re looking for.

Enjoy viewing the gallery of personal ads, as Helmut Lang’s Pre-Fall 2018 range encompasses an array of luxe tees, sleek dresses, and many more unique silhouettes. Also, email [email protected] for a chance to connect.

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Helmut Lang Pre-Fall 2018 Email [email protected] to connect with Cherie.

A post shared by HELMUT LANG (@helmutlang) on May 16, 2018 at 7:47am PDT

Helmut Lang Pre-Fall 2018 Email [email protected] to connect with John.

A post shared by HELMUT LANG (@helmutlang) on May 16, 2018 at 8:29am PDT

Helmut Lang Pre-Fall 2018 Email [email protected] to connect with Masami.

A post shared by HELMUT LANG (@helmutlang) on May 16, 2018 at 9:02am PDT

Helmut Lang Pre-Fall 2018 Email [email protected] to connect with Ally.

A post shared by HELMUT LANG (@helmutlang) on May 16, 2018 at 9:33am PDT

Helmut Lang Pre-Fall 2018 Email [email protected] to connect with Sandi.

A post shared by HELMUT LANG (@helmutlang) on May 16, 2018 at 10:31am PDT

Helmut Lang Pre-Fall 2018 Email [email protected] to connect with Sissòn.

A post shared by HELMUT LANG (@helmutlang) on May 16, 2018 at 11:14am PDT

Helmut Lang Pre-Fall 2018 Email [email protected] to connect with Claudine.

A post shared by HELMUT LANG (@helmutlang) on May 16, 2018 at 12:17pm PDT

Helmut Lang Pre-Fall 2018 Email [email protected] to connect with Clarke.

A post shared by HELMUT LANG (@helmutlang) on May 16, 2018 at 12:46pm PDT

Helmut Lang Pre-Fall 2018 Email [email protected] to connect with Christine.

A post shared by HELMUT LANG (@helmutlang) on May 16, 2018 at 1:29pm PDT

For more from Helmut Lang, here are some of the best pieces to cop from the brand now.



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