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Beverage company AriZona is celebrating their 25th anniversary with a thematic pop-up. Located in New York City, half of the space will be dedicated to shop, with the other serving as an attraction based on the classic 99-cent store.

The pop-up is referred to as GB99 (Great Buy 99), featuring exclusive AriZona merch inspired by the brand’s iconic Great Buy 99-cent cans, including T-shirts, crewnecks, hoodies, button-downs, jackets, hats, bags, custom Zippo lighters, AriZona-scented air fresheners, and more. Each day will also welcome a new release, highlighted by Relevant Customs x AriZona sneakers. Customers will in turn have a chance to win 1 of 10 pairs made exclusively for the event.

Details on how to land a pair can be found below:

1. The first 50 customers to line up outside of store will receive a ticket to enter the pop-up about 15 minutes before opening each day.

2. 1 out of 50 will be selected at random to receive a Relevant Customs x AriZona sneaker – being 1 out of 10 lucky recipients who will get their hands on this collaboration.

3. Once the announcement is made, the store will open and everyone is welcomed to shop around, experience the Garden, customize their purchases with embroidery…and more!

AriZona’s NYC GB99 pop-up is scheduled for May 16 through May 21. Products retail for 99 cent to $200 USD, also available online.

AriZona Great Buy 99 Pop-Up
43 Crosby St.
New York, NY 10012

Come through… May 16-21 43 Crosby Street NYC 11am to 8pm daily #greatbuy99 #nyc #popup #arizonaicedtea #gb99

A post shared by AriZona Iced Tea (@drinkarizona) on May 13, 2018 at 11:27am PDT

In other news, Stüssy’s Summer 2018 collection pays tribute to psychedelia.

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