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The Swoosh is gearing up to release its new NikeLab ACG summer collection, this week giving us a first look at what to expect. For this particular assortment, we find the brand making use GORE-TEX, a fabric that is generally associated with cooler weather.
NikeLab ACG’s senior director of influencer marketing and product collaborations, Johanna Schneider, collaborated with Errolson Hugh to design more of a modular system for men and women. They in turn chose to focus on the utility of GORE-TEX, the breathability of fleece, and the mobility of trousers.
While some would insist GORE-TEX has no place in warm weather clothing, Nike points out that “it also functions as a lithe, breathable barrier against unexpected summer conditions.”
“The beauty of the material we’re using is that it’s both protective and highly breathable,” says Schneider. “It’s basically a 365-appropriate material. We wanted to make it more seasonally appropriate for summer through the silhouette, for those who prefer a day at the beach house, for example.”
At the heart of the collection is the NikeLab ACG GORE-TEX jacket, available in men’s and women’s sizes. The outerwear features three layers, in addition to detachable sleeves, multiple pockets, and interior carry straps.
Alongside the GORE-TEX jacket is the PO hoodie, constructed from fleece.
“We were thinking about what the fleece could look like for summer,” Schneider went on. “We built in more breathability details, like the mesh component in the neck for ventilation, so when you move your head inside the hood, you can stay cool, and also rely on the physical articulation of the overall piece.”
Accompanying cargo pants then offer the same versatility, with articulated legs for freedom of movement, expandable cargo pockets with zipper and snap closures, and a zippered fly. The silhouette is also the same for men and women.
“The idea was that you might just need one full pant in the summer season,” notes Schneider.
You can look forward to the NikeLab ACG Summer 2018 collection launching May 17.
Now, learn about Nike’s new Air Max design contest.