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ROKIT Drops a Nature-Inspired Collection for SS18


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Brand: ROKIT

Season: SS18

Key Pieces: The stonewash purple tracksuit with contrasting “Rokit” branding below the knee is a simple, effective, athleisure staple.

Editor’s Notes: Following ROKIT’s tradition of collections being inspired by films and books (previous drops referenced The Basketball Diaries and Above The Rim), ROKIT’s SS18 drop draws from Jon Krakauer’s novel Into The Wild. The biographical account, later adapted into a film, follows a questioning college graduate who cuts up his credit cards and learns to live off the land, eventually ending up in the wilderness of Alaska.

This collection pairs its Great Outdoors vibe with color cues from classic technical gear, egregious branding and some unexpected printed text up on the back of shorts.



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