This Retailer Just Opened a VR Sneaker Gallery

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Six Hundred Four, a limited edition sneaker outfit that creates shoes based off art pieces, has just launched a new virtual gallery. Patrons can in turn utilize VR to browse the shelves of their flagship store, all while adding items to their shopping cart, without the requirement of a headset.

“I rarely use my VR headset because it requires a controlled space to use it properly. We didn’t want to have that constraint. Instead, our experience can be used anywhere, any time, on any device,” says James Lepp, founder of Six Hundred Four.

Six Hundred Four’s retail space serves as an art gallery and a shoe store, referred to as a “sneaker gallery.”

“You won’t find a brand or store like ours anywhere else in the world, so the concept is new to everybody,” adds Lepp. “In the store, we can enlighten you with every step as we guide you around. Online, however, it hasn’t been so easy. With this virtual store, online visitors will gain much more insight into what we do. At least that’s the hope.”

Six Hundred Four called on Method Visual to complete the undertaking, a company that is a leader in 360 photography and VR. The two outfits plan to improve the technology as more people begin to adopt VR.

“Our plan is to open up real galleries all over the world,” Lepp concludes, “but depending on where VR goes, maybe it will be more virtual galleries instead of physical ones.”

Visit Six Hundred Four’s virtual sneaker gallery here.

Now, here are four ways sneaker brands can successfully build hype.

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