Kanye West has been tweeting with reckless abandon since returning to the social media platform a little over a week ago. During his comeback, West has announced a slew of upcoming musical projects — including a joint album with Kid Cudi, as well as a new book. He has also taken time to share unreleased YEEZY samples and provide young creatives with a wellspring of advice.
Courtesy of data sourced by The Romans, an award-winning creative PR agency that has worked with some of the world’s leading brands (PlayStation, Twitter, Facebook, Samsung) on various innovative campaigns, we find that ‘Ye has gained over half a million Twitter followers since his return, while more than 4.2 million tweets have been directed at him. The peak in conversation occurred when Kanye announced his new album just days ago. The news garnered roughly 280,000 tweets in just one hour.
For a breakdown of Yeezy’s recent Twitter comeback, see the coinciding infographic below.
In related news, Kanye is being criticized for tweeting support of far-right figure Candace Owens.