Here’s What Went Down at Our ‘High End’ Premiere in Los Angeles

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Last Friday we premiered our latest documentary, High End: The Regal-ization of Cannabis. Appropriately, we dropped it on 4/20.

We held a simultaneous digital premiere at 8 p.m. PDT to coincide with the physical premiere in Los Angeles at The Elder Statesman store, sponsored by Weedmaps, Dragones Tequila, and House Beer. In addition to screening the doc, we also offered our extremely limited collaboration with The Elder Statesman in-store.

People managed to take time out of Coachella weekend two to come to the premiere, with over 250 RSVPs rolling through.

Some of the brands featured, like Beboe, Lowell Herb Co., and Lord Jones, offered a sampling of product for the event. Lord Jones served a CBD-infused Dragones Tequila cocktail, and a lucky few were able to snag a special pack of Lowell Smokes—“The Highsnobiety Blend,” a 20 mg sativa blend made from Lowell’s own farms.

Check out what went down in the gallery above, and be sure to watch the documentary in full if you haven’t already.

Highsnobiety magazine Issue 16 drops May 30 online and at premium stockists and select boutiques, in the meantime read our cover story featuring AI influencer Lil Miquela. 

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