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Brand: LOUCITE by Alison Lou

Season: SS18

Key Pieces: colorful lucite and enamel hoops

Editor’s Notes: New York-based jewelry brand Alison Lou has launched its diffusion collection titled LOUCITE by Alison Lou, which consists of a 12-piece collection comprised of colorful lucite and enamel hoops, in three sizes.

Appointing the stunning Emily Ratajkowski to grace its campaign launch, Alison Chemla, creative director and designer of Alison Lou shared, “We wanted to create an affordable, accessible collection, using unique materials and were very thoughtful when it came to the colors and sizing of our loucite jelly hoops – the smallest are great for every day, the medium for day-to-night and the largest are perfect for a fun night out.”

With prices ranging from $125 USD to $165 USD, and curated sets of three for $395 USD, the LOUCITE by Alison Lou collection is now available now on Alison Lou’s website and flagship location in New York City. Availability on Net-a-Porter begins during mid-May.


In other women’s style news, Rihanna confirms her Fenty lingerie line is on the way.

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