Beautiful Fül Redefines California Luxury With Spring Capsule

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Brand: Beautiful Fül

Season: SS18

Key Pieces: Camel biker jacket, Watercolor-painted Varsity jacket, zebra-collar denim jacket, Chambray robe, all-over emoticon face button-up shirt

Editor’s Notes: Los Angeles-based contemporary menswear brand Beautiful Fül showcases the epitome of California luxury with its SS18 collection dubbed, “Creep It Real.”

Overall, the brand utilizes premium materials such as delicate Italian leather, Italian silk, Japanese denim and more, which are prevalent across a variety of jackets, button-up shirts, graphic-printed tees, hoodies, and bottoms — all of which are handmade in Los Angeles.

Exuding a streetwear and sartorial-infused aesthetic with rockstar sensibilities, you can find the entire standout collection at the brand’s entirely refurbished website now.


For more shopping, the Fear of God ESSENTIALS collection drops at PacSun today.

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Written by HUSH! Weekly

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