in

MTV and NYC Celebrate the Video Music Awards Return to Radio City Music Hall, Renaming Street Outside Famed Venue “VMA Way”


It’s official: The Moon Person has landed on East Coast soil. On April 17, New York City officials and MTV celebrated the return of the MTV VMAs to New York’s Radio City Music Hall—home of the inaugural VMA ceremony in 1984.

A symbolic “moon landing” was held on Manhattan’s Avenue of the America’s under the venue’s marquee to commemorate the reunion of MTV and NYC.

Mayor’s Office of Media and Entertainment Commissioner Julie Menin today joined the iconic VMA Moon Person; Bruce Gillmer, Global Head of Music/Talent, Co-Brand Lead, MTV International; and Darren Pfeffer, Executive Vice President of MSG live, to announce the location of the 2018 VMAs. (Photo by Dia Dipasupil/Getty Images for MTV)

“New York City’s creative energy has always fueled those who live and work here. This is where music, film, and art collide and where the Video Music Awards were born,” said Mayor de Blasio. “There is no better place to host the MTV VMAs than in New York City at one of the most iconic venues in the world.”

VMA Way…The 2018 MTV VMAs will air live on Monday, August 20 from Radio City Music Hall. (Photo by Dia Dipasupil/Getty Images for MTV)

Mayor’s Office of Media and Entertainment Commissioner Julie Menin echoed de Blasio’s sentiments, and touting the financial benefits of hosting such a prestigious, world-renowned event in the Big Apple.

“Awards shows like the VMAs and the Grammys…bring tremendous economic benefits to their host city, an estimated $50 million in the case of the VMAs,” said Menin.

“I thank MTV, which is celebrating a revitalization with new shows like ‘Jersey Shore Family Vacation,’ and Viacom for their partnership, and we look forward to rolling out the red carpet for one of the music industry’s most entertaining nights.”

Last year, the network made a groundbreaking change—redefining VMA award categories to be gender-neutral, turning categories formerly known as Best Female Video and Best Male Video into Artist of the Year. And along with this progressive move, MTV revamped its iconic statue from the Moon Man to the Moon Person.

🚨🚨🚨 The 2018 #VMAs are heading back to @RadioCityMusicHall on Monday, August 20! See you in NYC! 🚨🚨🚨

A post shared by MTV (@mtv) on Apr 17, 2018 at 11:04am PDT

“Why should it be a man,” MTV president Chris McCarthy mused in a July 2017 interview with The New York Times. “It could be a man, it could be a woman, it could be transgender, it could be nonconformist.”

Follow @MTV and @VMAs on social for more updates on all things #VMAs.



Source link

What do you think?

-1 points
Upvote Downvote

Total votes: 1

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 1

Downvotes percentage: 100.000000%

Leave a Reply

Your email address will not be published. Required fields are marked *

What Kendrick Lamar’s Pulitzer Prize Win Means for Hip-Hop Artists

Levi’s & Outerknown Launch a Sustainable Spring Capsule