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Napapijri & Martine Rose Are Launching NAPA This Fall


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Brand: NAPA

Season: FW18

Key Pieces: Heritage jackets, sweatshirts, T-shirts, hoodies.

Editor’s Notes: Previously referred to as Napa by Martine Rose, Napapijri now introduces NAPA, designed in-house at Martine Rose Studios for FW18. Per the brand, the seasonal collection “takes inspiration from Napapijri’s heritage, growing the idea of the Napa individual traveling and exploring a variety of environments.”

The standout style for Fall/Winter 2018 is an updated take on one of Napapijri’s core heritage jackets, while additional brand icons have been reinterpreted to adhere to a modern aesthetic. Sweatshirts and T-shirts here boast technical details, as they have been done up in jersey and fleece. Graphics showcased throughout the range then center around 1987, the year Napapijri was founded.

In related news, MYKITA and Martine Rose reveal ’90s dance-inspired eyewear.



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