If it’s not broke, don’t fix it. But in this case for adidas Originals x Alexander Wang season three, if it’s flawed, use it.
Back at it again, adidas and Alexander Wang team up for another installment of their subversive collaboration. In season two, Wang delivered a return to tradition paying homage to iconic adidas colors like the firebird blue, the Stan Smith green and the soccer-jersey orange. When speaking on the collection the designer revealed, “We turned the famous adidas trefoil upside down. It’s symbolic. Starting over and tearing things up are always the most inspiring moments for me.” His design process continues into his next trick.
For season three, Wang finds inspiration from factory rejects, manufacturing errors and unexpected flaws that inevitably happens during the creation process. The collection embraces rejection and quality control standards to create unpredictable and one-of-a-kind products.
The drop continues his tradition of remixing classic adidas styles to create something that feels familiar yet entirely new. Each piece establishes new-school standards of factory inconsistencies with pixelated graphics, uneven printing, and perma-wrinkled fabrics on track jackets and other sportswear staples. All items get a flawed makeover that feature “factory”-inspired motifs unique to each piece. No two silhouettes are alike in the thirteen piece drop.
The AW Track Top gets an un-printed 3-stripe motif along its sleeves. The AW Graphic Crew and AW Graphic Jogg are a rebellious take on the sweatsuit with quality-control motifs printed along their backs and sides, and the upside-down adidas Trefoil.
The brands also came together to update the AW Bball Soccer shoe. The iconic adidas football shoe features an upper in premium suede is set atop an adidas Boost midsole and trimmed in the season’s graphic label.
To celebrate the launch of drop one, Wang and special guests will be hosting a livestream via social media as they embark on a wild road trip from L.A. to Coachella. The unpredictable ride through the desert goes hand in hand with the campaign theme for the season.
adidas Originals by Alexander Wang Season 3 launches on April 21 at select retailers worldwide, adidas Originals & Alexander Wang flagship locations, and online.