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Brand: adidas x Parley for the Oceans
Model: Ultra Boost and Ultra Boost X
Key Features: Primeknit upper consisting of 85% Parley Ocean Plastic, an innovative material created from upcycled waste, BOOST tooling, Continental rubber outsole, integrated NFC chip in the right shoe provides the wearer with exclusive learning experiences about plastic pollution which can be accessed via their phones with one simple tap.
Release Date: Monday, April 16
Editor’s Notes: After teaming up with MLS for Earth Day kits, adidas and Parley for the Oceans continue their partnership in raising awareness on the threat of marine plastic pollution, as they now team up with FC Barcelona goalkeeper Marc ter Stegen on limited edition Ultra Boost silhouettes.
Draped in a palette of dark blues and greens inspired by the urban harbor, the sneakers also incorporate an NFC chip, and through the mobile platform, consumers are empowered to learn more about the collaboration, how to avoid plastic in their lives and how to take part in future initiatives.
Marc ter Stegen shared, “I live by the sea and try to spend as much time as possible there. When I first learnt about the adidas and Parley partnership, I immediately connected with it. I want to help change our environment through an initiative I believe in. I’m proud to partner with adidas Running and Parley to create awareness for the beauty of our oceans and work on projects that can stop their destruction. With every pair of this limited Ultra Boost Parley shoe, we prevent approximately 11 plastic bottles from potentially entering the ocean. This is one big step in making the world a better place.”
Furthermore, adidas Running will come together for the second consecutive year with Parley, Runtastic and its global running community for the global “Run for the Oceans” initiative, established in 2017, starting June 8 to July 8.
In other sneaker news, No.One’s Charlie sneaker gets a vintage indigo mud cloth makeover.
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