In case you hadn’t heard, red is so hot right now. As is paper and finely cut blazers. As luck would have it, Old Spice’s is already there right on the money with its new red paper blazer, finely fortified with its new premium Captain fragrance.
The brand debuted its creation during NYFW in February. Apparently, it was the only way in which the new scent could properly be demonstrated and debuted, according to Old Spice. But it was also, perhaps inadvertently, a bit of a critique on the current state of the perfume and fashion industries.
While the blazer wasn’t available at retail, a select few were available in special editions of US GQ magazine. Here’s how a few of New York’s most stylish decided to style it.
Hold up! Attention guys! I am seriously wearing a PAPER BLAZER!! This is next level. The dopest way to feel high and mighty for only a short period of time is this new, deluxe, completely temporary paper blazer laced in Old Spice Captain, courtesy of @OldSpice. Stay tuned for more style. #snobshots #oldspice #ad. Music Vibes: ? Nirvana – Smells Like Teen Spirit. Shot by @josh.sobel.
Style is a thing of the past and also the future and your boy is super confident walking around NYC like it's my own personal runway with this super chic PAPER blazer scented in the fragrances of @OldSpice Captain. Nothing will tear me down. #snobshots #oldspice #ad.
If you didn’t hear the fashion week memo paper jackets scented in the fragrances of @oldspice captain are all the rage. #snobshot #ad
Paper Jackets scented with @oldspice’s captain. Fashion always surprises. #snobshot #ad
A paper blazer in the sheets, a superhero in the streets! @OldSpice is giving me all the caped hero feels in this v luxe, high fashion, paper blazer scented in Old Spice Captain ? #snobshots #ad ? by @josh.sobel / edit by @spencer1901
When you catch them looking 'cause you're rockin the latest looks and the latest fragrance at the same time! PAPER BLAZER and the new Captain scent, both by @OldSpice, because fashunz! ? #snobshots #ad
Rocking this @oldspice paper blazer today , taking “ stay fresh “ to new heights . Stay tuned #oldspice #ad #outfittoss
Time stands still when you walk through in this dashing paper blazer scented by the Captain himself , @oldspice #oldspice #snobshots #ad
To smell like them, get Old Spice’s new Captain fragrance from more conventional means. Stock up now from your regular drug store. Check out OldSpice.com.