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HUF Lights up With “Hotel Smokers Lounge 420” Collection


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Brand: HUF

Season: SS18

Key Pieces: Pink Tropical Plants hoodie, foilage-print socks and tees, teal/pink striped T-shirt

Editor’s Notes: With cannabis culture prepping to celebrate 4/20, HUF presents a 420-themed “Hotel Smokers Lounge” collection of apparel and accessories to acknowledge everyone’s favorite herb-honoring holiday.

Encompassing tees, hoodies, woven shirts, striped knits, and more, the capsule features resort-inspired designs across a vibrant pink and mint-green palette, inspired by the charm of historic Hollywood hotels and social lounges.

The collection’s 420 Al Fresco graphic sets the scene, reimagining a lagoon-like hideaway offering cocktails and cannabis amidst the “exotic fragrance of semi-tropical flowers.” Prized buds adorn the Strains tee and Tropical Plants hoodie, while a custom Foliage-print drapes woven shirts and box logo tees.

With prices ranging from $14 USD to $70 USD, the entire collection will be available at HUF’s flagship locations, online and select retailers worldwide starting Thursday, April 12.

SHOP HERE

For more shopping, adidas is releasing the Ultraboost Clima early for Coachella travelers.



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