Ever since LVMH has taken over luggage giant RIMOWA, the brand has gained quite some drive. While it has always been one of the most popular premium luggage makers, LVMH is adding further fashion and lifestyle appeal to the brand. Having worked on collaborations with OFF-WHITE, FENDI and Anti Social Social Club over the last 12 months, New York skate brand Supreme, the king of collaborations has taken to Instagram today to officially announce its very own collaboration with the German luggage maker.
Supreme®/RIMOWA 📹 @manuelschenck. @rimowa
Filmed by Manuel Schenk, the brand of course stays true to its skateboarding roots with this announcement. After its collaboration with Louis Vuitton, this marks the second collaboration of Supreme with a LVMH brand. It is rather unique to see Supreme collaborate with a brand that so many other brands in the same market have worked with previously. Usually one would see Supreme do the very first collaboration in the market, to then be followed by others. In this case Moncler, ASSC, OFF-WHITE and others came first. RIMOWA is such an iconic product, that the New York brand maybe did not mind. What do you think?
Supreme/RIMOWA 3 Different Sizes 👀 Which size are you going for? 🔥 – Set to release this Thursday April 12th – Week 8 👊🏼
You can be sure to see the Supreme red RIMOWA suitcases from miles away on airports around the world soon. It looks like there are three sizes coming and that they actually used the original aluminium version of the suitcase as a base. The expected release date is April 12.