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Brand: Sci-Fi Fantasy
Key Pieces: The forest green T-shirt and the golden yellow hoodie.
Price: $32 for tees, $70 for hoodies, and $36 for caps.
Buy: Dover Street Market online, Lottie’s Skateshop LA, Tokyo’s Prov Skateboards and the Sci-Fi Fantasy online store.
Editor’s Notes: Sci-Fi Fantasy is set to become your new favorite skate brand. Started by Pro-Skater/Photographer Jerry Hsu, the label’s first drop consists of a minimalist range of colored tees, hoodies and hats embroidered with “Sci-Fi Fantasy” and “Generic Technology” logos.
After being teased online for months (and counting Jonah Hill, noted streetwear connoisseur, as a fan), the brand has finally released pieces online.
Jonah Hill has more swagger than you
Hsu started the brand shortly after leaving skateboard brand Chocolate, which he rode for from 2013 until late last year. In an interview with The Nine Club podcast, the skater said that he began the brand toward the end of his time at Chocolate, saying that “I had an idea to do something, just my own thing.”
Last week, Dover Street Market received Sci-Fi Fantasy’s first-ever online drop, while the brand’s online store opened yesterday. Both releases sold out (mostly — DSM has exactly two pieces left), but check back for restocks and confirmed drops as they come in.
Browse a selection from the collection above and let us know what you think in the comments below.
Store is up
In other style news, Gosha Rubchinskiy announces brand overhaul.